It appears Sir Richard Branson has lost his marbles. Or, should we say his jewels. Recently, he invited tweeter followers to post headlines appropriate for a picture that he tweeted. The invitation said:
Justice aside, here’s what worries me the more. Sir Richard is thinking of exploring the depths of the oceans and announced recently that he has plans to go deeper than 28000 feet under the sea, a depth no individual has managed to descend. Obviously, anything that would expand man’s understanding of the oceans we support wholeheartedly at ROBERTS|JUSTICE. The only problem is, the ocean depths are a very unforgiving environment where the luxury of calling 9/11 emergency by cell phone is not in the cards. You can’t exactly have someone come down with their ambulance, firetrucks and gurney and expect to be rushed to the hospital as if you had gotten into a fender-bender. We don’t even know what you’ll find down there, much less understand the kinds of problems that an errant decision can create. But we believe in redemption and offer a solution for such a case - the case of Sir Richard’s bad judgment.
There is only one thing to do in this situation. And that is to demonstrate the kind of executive decision making abilities that is equal to exploring the dangers of the deep - equal to the self-designated title of ambassador to the earth’s depths. Even you have said that sending people to space is much easier than exploring the oceans at that depth. I assure you Sir Richard, your partying staff will not be able to go down there to save you. They will be too busy chugging down their Budweisers and Guinness pints. You must rely on your own good judgment while traversing the oceans. So too must you exercise one today. You must announce the proper winner of this contest, which we believe is quite obvious for everyone to see.
Justice to the people, Sir Richard.
Caption comp time! Here’s @usainbolt & I in Jamaica recently. Will retreet & follow best entry #usaincaptioncompThe picture was taken while on a trip to Jamaica featuring himself and Olympic Gold Medal Winner Hussain Bolt sitting beside each other. They were close enough and were looking at each other as if they were two combatants getting ready to do battle. That was simple enough I thought, with the practice I’ve had the last year tweeting and such. I have this habit of taking worthwhile news and posting it on my profile with a self-coined headline. I’ve experimented with formats and have come close to developing a unique tweeting voice. Buoyed with confidence, I posted my entry and waited for the announcement of winners. This is what I wrote:
EYEBALL TO EYEBALL. Who do you think will Bolt?The announcement of the winners came in the form of tweets:
WINNER "Richard, you're seriously telling me you beat my world record when you ran out of that burning house?"It doesn’t take the advertising geniuses of Madison Avenue to figure out which of the entries emerged as the rightful winner. Without digging into this whole thing to scrutinize the credentials and backgrounds of the other winners - to ascertain whether they are employees of Virgin or not, I’ve taken the very British tact and stayed mum, until the realization came that injustice was so utterly complete.
RUNNER-UP 2"race you to the moon Richard" "you're on Usain"
RUNNER-UP 1No Richard, I am not a Virgin, & ladies AREN'T impressed that I finish in under 10 seconds!
Justice aside, here’s what worries me the more. Sir Richard is thinking of exploring the depths of the oceans and announced recently that he has plans to go deeper than 28000 feet under the sea, a depth no individual has managed to descend. Obviously, anything that would expand man’s understanding of the oceans we support wholeheartedly at ROBERTS|JUSTICE. The only problem is, the ocean depths are a very unforgiving environment where the luxury of calling 9/11 emergency by cell phone is not in the cards. You can’t exactly have someone come down with their ambulance, firetrucks and gurney and expect to be rushed to the hospital as if you had gotten into a fender-bender. We don’t even know what you’ll find down there, much less understand the kinds of problems that an errant decision can create. But we believe in redemption and offer a solution for such a case - the case of Sir Richard’s bad judgment.
There is only one thing to do in this situation. And that is to demonstrate the kind of executive decision making abilities that is equal to exploring the dangers of the deep - equal to the self-designated title of ambassador to the earth’s depths. Even you have said that sending people to space is much easier than exploring the oceans at that depth. I assure you Sir Richard, your partying staff will not be able to go down there to save you. They will be too busy chugging down their Budweisers and Guinness pints. You must rely on your own good judgment while traversing the oceans. So too must you exercise one today. You must announce the proper winner of this contest, which we believe is quite obvious for everyone to see.
Justice to the people, Sir Richard.
