Robert creates our logo

|
Marketing has always been a source of intense fascination for me. It requires the mastery of visual and communication arts, psychology, sociology and economics. It asks of its practitioner an advanced understanding of human behavior. Consider that a simple marketing slogan can conjure up a particular set of emotions in a person - “Just Do It”, “The Ultimate Driving Machine”, “It's The Real Thing”, “Diamonds are Forever”.

Early in my career I worked for a printer in Newport Beach California where I met several fascinating entrepreneurs. My job was as a sales representative and that gave me the opportunity to sit beside them and assist in producing stationery and collateral information for their businesses. That was my first conscious experience of the power of a logo and the art of branding. There was always equal parts excitement and foreboding because of the high attrition rate of small businesses. I knew many of them would not survive. The SBA (Small Business Administration) says that 50% of all new businesses established will fail in three year and 90% will fail in ten years.

Having ran businesses before, I have always felt a kinship with entrepreneurs. Their energy is something to be experienced. For most of them, they want nothing more than to change the world. With hard work and persistence, many of them succeed. Every time you see a large business, you can be assured that at some point there was one person or a group that got together and drew a map to bring their ideas to fruition. Hewlett-Packard and Apple started in a garage. Dell Computers sprung its first roots in a dorm room. The list is endless.

The battlefield now is in acquiring a little space in a person's mind. Companies pay a premium for your attention. They understand that people are incredibly busy these days. They are also bombarded with a constant stream of messages from all directions. What a brand tries to do in a scant moment is to rise above that noise, capture your attention and try to make a binding and lasting connection with you. And that's precisely what we want to do at RobertsJustice. Unfortunately, we don't have a huge marketing budget so we can put together a focus group to help us tighten up our message. Of all the slogans out there, ours is probably one of the longest - “He was an entrepreneur until life threw him one wicked curve-ball. Then, he became his own trial lawyer”. Marketing experts would probably call it wordy or even clumsy. When I coined that slogan I just wanted to make sure it spoke the truth.

So, this year, we would like to introduce our logo, or at least the first iteration of our company colors. As in anything we do, it has to be organic and it cannot cost very much money. So, I sat down one evening a few months ago and started matching the colors of our blog. I recently returned to it and decided to put it to use. Ironically, the colors on the blog was based on one of the Blogger templates which we still use but is no longer available for new subscribers. The colors on my work were not exact matches because I was using Microsoft Word. I tried to match the colors as best as I can and layered one color on top of each other. That's how I came up with our colors. Eventually, we'll probably have to redo that to make sure we have exact matches. We'll likely also revamp the blog completely. It's just that I've gotten so attached to the RobertsJustice blog that I am averse to replacing it with another template. Something really special will have to come along before I decide to do that. And that may take a while.

The amazing thing is, I absolutely love what we do at RobertsJustice. So, I was very pleased to have a chance to tinker with the visual aspect of our enterprise. I asked myself this afternoon, “Wouldn't it be great if one day as I was driving down the freeway I saw the RJ colors on some person's bumper. Wouldn't that be something else?' That will let me know we are doing something exceptional.

Rich & Nina (14th of January 2011)

|
The last time I saw Rich spin records at one of his shows was about a year ago. He just disappeared for a little while. I didn't know what happened to him. I left several messages and emails for him but there was no response until the other week when out of nowhere he left me an invitation. “I'm gonna be at the Oh Baby Club and I'ma be spinnin' them reco'ds. I know you left me messages but I was feelin' bad for a long time. It's a long story but if you wanna know why, the first song will tell you why.”

The dance floor was already packed when the opening DJ warmed up the crowd for Rich. They were there to witness the return of DJ Grand Master Rich. It was a wild raucous crowd and they began chanting, Riii-chee … Rii-chee … Ri-chee … Ri-chee … Ri-chee ….

DJ RICH: Alright … that's the kind of noise I wanna hear around here. You know, you'll never know how you feel about yo' lady 'til she kicks you out of your own house. One day I came home late and my lady kicked me out of the house. I hit the sidewalk so hard I was limpin' bad and I couldn't sit for a few days. Man, was I hurtin' for a long time. So, I was moppin' along and feelin' sorry and for a long time I remembered what she said to me. She said “Hey, you” Who me? I said. “Yeah you, you are out of here! Go on now walk. Walk out the door. Turn around now your not welcome anymore!” And then she slammed the door on my face. So I went to the first club I saw and went dancin'. And there was Diana Ross and I was feelin' so weird that it felt like she was talkin' to me. And this is what Miss Ross told me. Listen.

CLICK HERE TO LISTEN

DJ RICH: So, for a while I wasn't myself. And that's then I met this man with a strange name I couldn't even say or read much less repeat. But he kept on bothering me. “Hey, man. You got a smoke?”, he says. “Nope”, I says. A couple minutes later he goes, “You got some whiskey?” “Nope”. I says. A couple minutes later he goes. “You got any money?” “Nope”. That's when he said, “So, you don't have a smoke. You don't have whiskey. You don't have any money neither. I bet you don't even have a lady, don't you?” That’s when I jumped out of the cozy sofa I was sitting and said “What do you want from me?” He looked at and said, “Hold on a minute. I don't want you to go crazy. But now that you are why don't we just listen to some dance music.” And this is what we heard.

CLICK TO LISTEN

DJ RICH: Do we have any women rockers in the house? (Crowd: YEAHHH) Alright !! Let me see y'all, raise your hands. Good evenin' ladies. What a fine group we have here tonight, especially with all these beautiful women. Yeahh … One day I showed up at my baby with a 6-string and she looked at me real weird. Until I said to her. Baby, I wanna rock your world. I know I ain't no Jimmy Hendrix 'coz ain't nobody like Jimmy. But I'ma learn to play this here guitar so you can tell all your lady friends, ma'h man at home can rock my world. My fingers are gonna be fast on the frets. My voice is gonna sound smooth like your hair after a trip to the salon. I'll make a record that will go gold and then platinum and I'ma make you proud of me. It might be a long ways off, but for now I'ma put on my gloves like this and put on my hat and you and I, we're gonna rock out together.

CLICK TO LISTEN

DJ RICH: Yeah – Mikey is still the man … How you like that? (Crowd: Yeaaaahh) Do we have any cheerleaders in the house? (Crowd: Yeaaahhh) Let me see y'all (Women started doing a cheerleader's routine) Alright, help me out here, ladies. We're gonna do some cheerin'. Give me a B (Crowd: BBBBB) Give me an A (Crowd: AAAAA) Give me a B (Crowd: BBBBBB) and give me a Y (Crowd: YYYYY) and what does it say. BAAABBBYYYYY. Yeah, that's right baby. Now I want you all to pull your baby off their chairs and pull them in the middle of the dance floor and get them ready for the next song. I will take y'all to the City of Angels. Los Angeles and the home of Lakers and a real kickin' dancer named Paula ….

CLICK TO LISTEN

DJ RICH: Let's see a show of hands. Any you ladies ever have a break-up? Is it true that if you have a break-up all you need to do is eat a gallon of ice-cream and everything is fine. (Crowd: NNNNooooo) So that wasn't true afterall. I'ma have to drink a tub of Colt 45 to just be normal. So I was really hurtin', see. Ain't nothin' I could do but call her. And every time I do, I get the answering machine. The message said, “If you are Rich hang-up 'coz I'm trying to forget you. If you're someone else, leave a message.” It was like a giant tire rolled over my chest, it hurt so bad. I must have left 140 messages, maybe even more. So, here's a song that got me through that rough patch. Baby if you are hearing me, before you do anything else, can you please just CALL ME !!

CLICK TO LISTEN

DJ RICH: Are ya'll havin' fun tonight? (Crowd: Yeahhh) Ok, I wanna hear from those hard-working ladies who've got their own businesses. Those business-owners, ya'll. (Crowd: Yeaaahhh) Wow, you ladies are hot coz not only are ya'll pretty but you hire people and come up with pay-roll – twice a month. Your real special like my baby, you know that, right? Baby I know what the problem is now. I ain't making enough, and that's why you kicked me out of my own place. You know I'm sorry, right?. But it don't end there. There's something you got to know. I have a little racket going on the side called the Rich Incorporated. I know it's starting small. Right now, my office is a public phone booth at the corner of Leaf Avenue and Clear Street. I wanna move out of the phone booth someday and into a garage. So I can call it a real company, see. And that's when I can make some mullah. But while I'm still coming up with the money for rent, here's a little something I picked out I know you like.

CLICK TO LISTEN

DJ RICH: Let's make some noise for ma'h man Billy. He the man. Yeah, his music still does it for me after all these years. Any of you guys ever had a special lady in yo' life that you've fallen in love so deeply that you wonder if that person really loves you like she really says. (Crowd: Yeaaaahhh) That's right. You look for signs even when your walking. One day I was thinking of my baby and there was this flower and so I picked it up and started doing she loves me, she loves me not on it. I must have gone through 14 of them flowers because the first 13 ended in she loves me not. And you know your day aint gonna be right if it ended in she loves you not, right? (Crowd: Yeeaaahh) But you just got to know, right? Yeah. It got really bad that one time I started doing she loves me she loves me not with french fries at a burger joint. I had to buy a few of them jumbo fries until finally I got one that ended with she loves me. (Crowd: Laughing) What can I say. I'm crazy 'bout her and I just need to know. So, baby if your listening, sometimes you just need to let me know!

CLICK TO LISTEN

DJ RICH: Whit - ney yeah. Ain't she amazing? Alright, let's see if we can make some noise 'round here. (Crowd: Yeaahhh) So, for the last song of the evenin' I want to slow it down a bit; not too much but just right. This ain't really slow enough to do slow dancin'. It's one of them songs that you just listen to. I'ma let it talk to my baby. So, if you just wanna sit around and chug some more of them liquid refreshments or just chill, that would be fine too. Some things in life are best listened to and this is one of them songs. I love you, baby. This is for you.

CLICK TO LISTEN

TO BE CONTINUED

Sleeping bag found by trash bins

|
We found it. The custodians approached me last night and told me that the bag containing my sleeping bag and beddings were discovered beside the library trash bins. It wasn't there the night before making us believe that someone came back to return it. They placed it in a way that made sure the cleaning crew would find it. Needless to say I had a very restful sleep last night. Still missing, though, is a crate I had that contained books and other personal effects. We hope that reappears sometime soon.

READ PREVIOUS POST

Yestradamus 010711

|
The winds of Bughaghi shall carry the arrow across the field
Fibwa's vines shall pour of nectar into ancient barrels
Vernal hands with letters upon drifting leaves traverse
Round objects on corners a beast of hooves must guard

Sometimes the Yesman uses words to convey an image not by the way it appears on the page but by the way it sounds. I don't know about you but “Bughaghi” sounds like “Bag Daddy”, so I'm going to share with you an experience I had many years ago that helped me form the way I think today.

It was the summer of that year and like any other day in that city, it was hot as a stone oven in a Baghdad bakery. I was in an eastern block country once considered an enemy of our nation. I was there as a travel photographer and sure enough it was just a matter of time before the authorities thought that I was there for another reason. They didn't like the fact that I had a camera.

She made herself noticed the very first week I started going to that restaurant. The ladies man that I was, naturally, it didn't take very long for us to begin conversing. Her name was Ganya Shishkova. “Call me Gun Shy”, she said. It wasn't until later that I found out why. I relied on her as a source of information on everything about the area – the events, the history, the best restaurants and the places to see. I was there for seven weeks and soon I met with her almost everyday. I was such a regular there that everyone knew me. Everywhere I went, I developed the reputation of the friendly and naive traveler that everyone loved. "Gun Shy" and I got so close, we held hands, did back-rubs on each other and the ultimate show of commitment – a foot massage in public in broad daylight. That was my first true exposure to a fetish. She made me do things I normally wouldn't. We would be having dinner and all of a sudden her foot would pop up between my legs suggesting, if not demanding a massage. This would usually happen before desert.

The mystery was, whatever we did, we only did it at the restaurant and no place else. We spent hours and hours there. The only exception was when we went to the grocery. I did it just about every other day as a way to thank her for the tourist information she provided me. The regulars started calling me “Bag Daddy”.

It wasn't apparent at first but little quirks started surfacing here and there that made me feel something bad was going to happen. And the closer my departure date got, the stranger things got between "Gun Shy" and I. So, on our last outing, three days before I was about to leave, she said she wanted to go out. “You pick where we'll go and I will meet you there”, she said.

I picked another place across town where everyone knew me. On the way in, I was shaking hands, back-slapping and trading banter. Some people had hands stretched in admiration and yet others were somewhat jealous. I was like Caesar entering Rome to the boisterous applause of everyone at the restaurant. It was a happy moment. That was until she pulled a Don Rickles on me, only worse. By the time she was done with me, I was reduced to a little man with an even tinier voice. I took a cab and went straight to the airport. I waited for my plane to depart some three days later.



TO BE CONTINUED
(Analyst X147)

A Night To Remember

|
Milestones just keep on being made. Last night a number of books I've accumulated, my sleeping bag and other beddings got stolen from my hiding place – the very location that have served my storage needs for months. I guess that is the risk I take for posting something incendiary on the RJ blog. Let's hope the person who took it is also a homeless person. Then, it wouldn't be so bad.

I approached the janitorial crew (Esmeralda and her son) at the library to see if they noticed anyone suspicious taking some of my belongings that I had stashed at the side of the building. They couldn't positively identify anyone but there were other people who were milling around the spot, they said. Before they departed, they left me with two blankets that helped me stay just warm enough to avoid hypothermia.

On the off-chance that they could make an accommodation just for the evening, I asked the owner of the Neighborhood Cup, Steve, if he can leave the door to the foyer of the building unlocked. I wanted to make sure I can get out of the cold if it got a little too chilly. He said that it wasn't his building and that he couldn't. I understood the liabilities that might fall in his lap if anything happened to the building. It might even violate the lease. But, I had to try.

Temperatures dipped  below 40 degrees last night. I tripled up on the clothing and it kept me warm enough that I didn't shiver even once. The only annoyance was that I didn't get enough sleep and despite my fourth cup of coffee today, I couldn't seem to keep myself awake.

The excitement continues ...

A NEW YEAR'S NOTE

|
HAPPY NEW YEAR!

What an amazing year 2010 turned out to be. Now, it's back to work – back to the mission of reforming the American legal system. Daunting work requires the right emotional frame. Too much anger and you become counter-productive. Too much comfort and nothing gets done. So, you need just the right balance between comfort and controlled anger to be able to get important things done; in this case vanquish powerful and well-financed opponents in court.

The two month vacation at Desiree's ended on the 28th of December. By the time I left for the streets, at around 530AM, I wasn't sure whether I was ready for the new round of battles. But in all, I emerged refreshed and full of optimism for the future. The first night out was exactly what I expected – full of thoughts, full of nagging voices questioning my devotion to my cause. Fortunately, all that has now quieted down after three days outdoors. There's a saying that goes, “ … fatigue makes cowards of us all.” That's probably true in most situations. But it gets infinitely more contentious if you add a little bit of cold or even wet weather in the mix. There were public service announcements around Southern California warning of freezing weather around the holiday season. I can assure you, it gets cold. But it steels my mind and my heart. The very notion of exposing the abuses of the Superior Court of the State of California, the Sheriff's Department, the FBI and other agencies is enough to make a person freeze in his tracks. So what do I do? I embrace the frigid cement where I sleep to get my blood temperature just right – cold as ice.

My preference for sleeping out will certainly be an important point that my opposition will try to capitalize on during trial. They will try to tell the jury that I am homeless because I chose that for myself. They are likely to point to the fact that I use it to regulate my emotions to improve my chances of winning in court. I just hope they are a little smarter than that because doubtless they are now discovering they are getting deeper and deeper in a trap. In the eternal words of the American band Eagles who sang the virtues of some hotel in California “ … you can check out anytime you want, but you can never leave.”

Despite what appears, there are distinct advantages to sleeping outdoors. It hardens me physically and emotionally. And whether I like it or not, I have to be up by 5:30AM, forcing me to be productive. There are no snooze buttons. I sleep in a public space requiring that I stash my bedding before everyone starts showing up. I'm usually at the Neighborhood Cup when they open at 6AM where I watch CNBC to get a pulse for what is happening in the world. I find financial news particularly useful for that. It gets me the headlines without the gossipy nonsense that we get from many news outlets. Around 8AM, right after breakfast and my first cup of coffee, my writing begins – legal briefs, legal research, the blogs and my daily journal entries.

January will require stepped up volume of production than in months past. The task of rebuilding the papers and attorney product that was stolen along with my Mac G4 will now commence. So, 2011 starts exactly where we left off – fighting some powerful establishments who are supposed to be serving the people and have lost their way. In my legal war chest is the amount of $85.13. Sounds like great fun.

2010: A Year in Review

|
2010 was a defining year. I was barely surviving under the mountain of legal work. And for most of the year I was living outdoors – homeless - the unavoidable consequence of my lifestyle as an indigent litigator. Because I couldn't legally derive an income from legal work, I had to find a way to subsist on about $60 per week taking odd jobs here and there and accepting financial support from sponsors. In Southern California, where the standard of living is comparatively higher than most of the country, it takes quite a talent to do that. However, that life was necessary so that I can continue my legal fights. It was a decision between going back to my previous life as a mortgage banker and certain comfort or be that person I chose to become – an advocate for justice – albeit sleeping in public spaces. I chose the latter and what an adventure it has been.

2010 also marked the year my balance sheet took a major hit, further reducing my net worth from being poor to having nothing. That was the year that all my possessions at Aliso Viejo Storage got auctioned off because of failure to pay monthly rent. So, my earthly possession have been reduced to one travel bag full of clothing and a roll-away bag for my computer. If it weren't for some friends who came to my aid after my Mac G4 was stolen at the end of October, I wouldn't have a computer to write this blog entry. Some 15 friends and acquaintances lent me an average of $20 each. A non-profit organization I was working with advanced me the rest so I can finish the writing project I was crafting for them. I was able to purchase a new HPG62 with 3 Gigs of RAM and 320 Gigs of hard-drive for the incredible price of $379 plus tax.

The highlight of 2010 was a chance encounter with an acquaintance at the Neighborhood Cup, a coffeehouse in Aliso Viejo that I frequent. It was a few days after my Mac G4 was stolen and I was sitting at a table completely out of my element. Instead of browsing the web, I was reading a newspaper. In comes Desiree, a Pharmaceutical Representative I met months before and had some very soulful conversations about spirituality and all the other things we Southern Californians talk about (not the weather). After the customary greetings, I explained to her that I had lost my computer and that I was still homeless. Out of nowhere she said, “Come with me. I am going to a wedding in Cabo San Lucas and will be gone for a few days. You can stay at my apartment.” That was the end of October and she hasn't asked me to leave quite yet. As a result, I have been able to get a lot of rest. So, I can say this: What an amazing vacation it has been for me.

On the legal front, all of the cases I had on docket are now temporarily on hold until we can reconstruct some of the legal briefs that were lost. Many of the cases were on its way to being moved or refiled to the federal jurisdiction before my computer was stolen. Unfortunately, the Mac G4 contained all of my attorney product, setting back my work several months.

One of the most fulfilling cases that we worked on was against an old nemesis – Shea Properties – otherwise known as City Lights Apartments. The case is entitled City Lights – Aliso Viejo, LLC v. Karen Williams (Case#30-2010-00386949). Karen, who happens to be a friend of mine, was being sued for “Unlawful Detainer” (UD), the legal jargon for an eviction. She argued that the case was improperly filed as a UD Action because it failed to meet all the elements to sufficiently state a case. Two of the elements missing were, (1) An actual default in payment and (2) The 3-day notice to pay or quit was served. As soon as she was served with a “Complaint and Summons” she filed an “Answer” and a “Cross-Complaint” concurrently. Because she was seeking damages in excess of $25,000 the case was automatically transferred to the “Unlimited Jurisdiction” in Santa Ana. Several filings followed. 

At the last motion hearing, the presiding judge, Hon. Frederick Horner, explained to her in no uncertain terms that she should get an attorney and that she was not likely to win. It was a self-fulfilling prophesy. We became witnesses to the long standing occupation of judges of protecting their own – the attorneys. To add insult to her injury, City Lights filed an “Anti-SLAPP Motion” against her – a motion that alleges three things, (1)That she was depriving them of their First Amendment Right to free speech; (2) That she had no possible chance of prevailing; and (3)That she was suing them to punish them by making them spend money to respond to her action. The acronym SLAPP stands for Strategic Lawsuit against Public Participation. When filed, all discoveries are stopped. And when the motion is sustained the action is terminated.

Although that case did not end in her favor, the consequences are staggering. We can show a pattern of bias and prejudice against the self-represented parties that is wholly unconstitutional. I have said time and time again that the “Halls of Justice” is the most unfair field of competition in this great land. Because of the consequences of rulings and verdicts on parties, it should be reformed with great haste. Any other realm of competition requires parity. A welter-weight prize fighter is never thrown in the ring against a heavy-weight fighter. A professional football team never plays against a college team. So on and so forth. Yet, a well financed law firm will argue cases against an indigent litigator, with predictable results – usually after the firm had dispatched the struggling opponent with mountains of paper before a motion hearing.

Current computer and web-based technologies can now make it less expensive and more efficient than ever before. Pleadings and other legal briefs could now be simplified by using drop down menus. Many of the documents – wills, contracts and other legal papers – can now be produced without the help of attorneys. If that trend is any indication, the archaic precept that attorneys and judges are the only and final arbiters of the law is now being tested. There was a time when statutes and case laws were the exclusive property of legal professionals and their wood paneled law firm libraries. Now, all that information is available through “Google Scholar” and the world wide web.

Every third Wednesdays of the month, the Superior Court in the County of Orange CA closes it's operations because of funding shortfalls. My observation tells me it is because they are so inefficient and entrenched in obsolete methodologies that it will be just a matter of time before the people starts demanding a better, faster and less expensive way to achieve justice. They will have all the right to ask for such a system. It is engrained in the California Government Code Section 100 that says partly:
The sovereignty of the state resides in the people ...
So, that sets the New Year up quite nicely for us. We are calling for a revamp of the judicial system in California. Currently, there are three civil divisions in the Superior Court of California. They are: (1) Small Claims up to $7000. (2) Limited – for actions less than $25,000 (3) Unlimited – for actions exceeding $25,000. We want the judicial system to establish another division expressly for the self-represented litigator that takes advantage of state of the art net-based technologies. So, we've resolved to file an action against the Superior Court of the State of California for bias and prejudice towards self-represented parties under 42 USC Section 1983. The language of that federal statute states:

42 USC Section 1983
Every person who, under color of any statute, ordinance, regulation, custom, or usage, of any State or Territory or the District of Columbia, subjects, or causes to be subjected, any citizen of the United States or other person within the jurisdiction thereof to the deprivation of any rights, privileges, or immunities secured by the Constitution and laws, shall be liable to the party injured in an action at law, suit in equity, or other proper proceeding for redress, except that in any action brought against a judicial officer for an act or omission taken in such officer’s judicial capacity, injunctive relief shall not be granted unless a declaratory decree was violated or declaratory relief was unavailable. For the purposes of this section, any Act of Congress applicable exclusively to the District of Columbia shall be considered to be a statute of the District of Columbia.

I just love that statute and I can't wait to see if we can make that work for us.